POLLSTAR: FULLSTEAM AGENCY THE FOURTH LARGEST PROMOTER IN THE NORDICS BASED ON TICKET SALES

According to music media statistics, the band KUUMAA was the Nordic band that sold the most concert tickets in 2024.

According to Pollstar’s, the leading music industry statisticians, annual report, Fullsteam Agency was the fourth-largest live entertainment promoter in the Nordics in 2024 based on the number of concert tickets sold. Additionally, 2024 marked the biggest year in Fullsteam Agency’s history in terms of domestic artists' performances and revenue. 

Across Europe, Eventim Live, of which Fullsteam Agency is a part of, was the largest promoter in the continent both in terms of the number of solf tickets (22,440,838 tickets) and revenue (€1,498,523,633). 

Pollstar’s comparison also highlights KUUMAA’s record-breaking year. According to the statistics, the band sold more tickets to their concerts in 2024 than any other Nordic artist or band. KUUMAA’s success was also celebrated at the recent Emma Awards, where the band won the title Band of the Year historically for the third time in a row. Fullsteam Agency and Fullsteam Management have been working with KUUMAA since the start of the their career, and every performance has been done in collaboration with Fullsteam. The band’s manager is Fullsteam Management's CEO, Virpi Immonen. 

This year, Fullsteam Agency’s event calendar will again offer both concerts and festivals. One of the largest domestic festival events, Provinssi, will take place in Seinäjoki on the weekend after Midsummer. Additionally, two new festivals will be introduced in the summer: Teurastamo Festival (Helsinki, Teurastamo, June 14, 2025) and À la Park (Helsinki, Meripuisto, August 1-2, 2025). 

Throughout 2025, Fullsteam will bring a wide range of international acts to Finland, including Queens of the Stone Age, The Offspring, Arch Enemy, Mogwai, and W.A.S.P. The agency also represents around a hundred domestic artists and groups in various stages of their careers, such as JVG, Stam1na, SANNI, Lauri Haav, KUUMAA, pehmoaino, Swallow the Sun, and OLGA. 

Fullsteam Agency is part of the FKP Scorpio group. The group’s international promoter and artist booking operations have been led for the past year by Fullsteam’s founder and chairperson, Rauha Kyyrö. Fullsteam’s head promoter is Aino-Maria Paasivirta, who took on the role around one year ago. Fullsteam Management and Fullsteam Records are part of the same company. 

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