Billboard’s Touring Power Players article lists the most influential operators in the global live music industry.
Fullsteam founder and FKP Scorpio’s President Touring & Artist Development, Rauha Kyyrö, has been selected on Billboard Magazine’s Touring Power Players 2025 list, recognizing 177 most influential professionals in the global music industry. Kyyrö is the first Nordic and one of the few European live music executives ever included on the list.
The annual Power Players lists by Billboard Magazine, the world’s leading music business media, are among the most prestigious honors in the industry. This year’s list includes 94 promoters, among them FKP Scorpio’s Rauha Kyyrö, Rense van Kessel, and Stephan Thanscheidt, as well as 40 agents, 35 venue executives, 6 ticketing professionals, and 2 organization leaders.
The majority of those on the list are from North America, and less than 20% of all listed professionals in all categories are European.
The Power Players listings are considered the most objective and credible in the music industry, as they are not based on voting or include comparison or hierarchy. No Nordic live music professionals have previously been featured on these lists, and the only Finnish professionals recognized by Billboard before have been Mark Fry (Warner Music) on the International Power Players and Virpi Immonen (Fullsteam Management) in the Women in Business feature.
"Honored to be listed next to so many amazing people who I admire. Thank you, Billboard!
Many excecutives on this list have shown the rest of us that to be powerful can also mean to be kind and respectful. This is ecpesially valuable in a world where we are used to gatekeepers and bullies taking the credit.
As a kid, Billboard Magazine was my main gateway to new music, alongside with Source, NME, The Rolling Stone, Metal Hammer, HM and various punk zines. I convinced my local library to order the magazine, and every week I would go to see who were the new artists popping on the charts. R&B/Hip-Hop Albums, Hot Rap Songs, Modern Rock and CCM was my weekly digest. So after all, I guess I was always drawn to this industry, or maybe it was just my fascination with lists and keepings things organized.
I never imagined my name would appear on a list like this, and while there are many others who would deserve to be recognized before me, I am thankful and proud to have my chosen name printed on one of my teenage years’ most read magazines”, Kyyrö concludes.
Since the beginning of 2024, Fullsteam founder Rauha Kyyrö has been responsible for FKP Scorpio Group’s international touring operations, having previously served as CEO for the Nordic countries within the company.
FKP Scorpio organizes between 5,000 and 10,000 concerts and festivals annually across Europe. In 2025, the company’s biggest success has been Ed Sheeran’s 22 concerts, which sold over one million tickets.
FKP Scorpio is part of Eventim, Europe’s largest live entertainment company. Fullsteam Agency has been jointly owned by FKP Scorpio and Rauha Kyyrö since 2014, while the other Fullsteam companies Fullsteam Management, Fullsteam Records, and Fullsteam Publishing are owned by Rauha Kyyrö.